Is NayaMed CONNECTIVATE ?

Recently I read a booklet from HULT Internal Business School about CONNECTIVATE!

Nothing really revolutionary but a good overview of some companies that success in new ways to connect people, businesses, and other entities to create and capture new value. Somewhere in the book, I came across characteristics to make a company CONNECTIVATE. Immediately, and because human nature is like that, I wondered if NayaMed is using connectivations in dramatically different and powerful ways. Does NayaMed feature an innovation that makes it CONNECTIVATED? As a checklist, I went through the 5 characteristics listed in the book:

• Is available all the time OR everywhere! – Checked, our NayaMed platform is an eCommerce website. By definition it is available all the time and everywhere.
• Improves access to people, products, services or experiences! – Checked, it is indeed the main focus of NayaMed: trying to connect peers; giving easiest access to products; providing web services and new experiences within HCPs organization.
• Creates a fundamental change to a business/industry! – Checked, based on the “emotional” reaction of the market, it is no doubt NayaMed is shaking the rules of the industry of the Medical Devices at least in the way to source our HCPs.
• Has a sustainable business model that makes money! – Checked, of course I am bound by confidentiality but I can tell the business model is sustainable.
• Is the first, or has the most impact compared to similar competitors! – Checked, NayaMed is the first company providing online services for support, procurement and fulfillment through a first-in-the-industry eCommerce/eBusiness website. More than a portal, more than an eOrder process, more than a webshop, much more than a fax machine, NayaMed provides a Customer Commerce platform that helps them to optimize the TCO.

As written in the book: “…all these companies see that the world is flat and the sky is the limit. They project themselves 10x bigger, and they are getting there 10x faster and 10x cheaper…”

Now looking at the customer side, this means raising expectations inevitably. HCPs expect that we know what they like. They expect the best price and a secure transaction of products. Digitalization and homogenization are changing the world. Customers clearly start to see the values they are expecting from companies:

• I want to get what I want or need, when and where I need it
• I want to feel secure and empowered
• I want to be much more confident in the choices and decisions I make
• I want to feel much more connected to people I share with, work with and buy from

At NayaMed, we are getting there, part of our objectives. It can be overnight but only together with our customers. We want to co-create meaningful values. As said by Dr. Stefan Michel (IMD Professor – Strategic Marketing in Action): “What matters is not what we do for our customers, but what really matters is what our customers do with us!” This can’t be wrong.

Thanks to Hitendra Patel, Ronald Jonash, Steve Wyatt and Victor Fernandes for their inspired book.

Frédéric Briguet

Head of eBusiness and Marketing

NayaMed