Technical Reps…

NayaMed launched RTS (Remote Technical Support). What is it? For people who don’t know the medical device industry allow me to explain it:

It occurs, when a healthcare provider (Hospital) has to implant a pacemaker or defibrillator, a technical engineer representing the company of the implantable medical device is assisting the procedure. This is happening
less for a pacemaker but most of the times for a defibrillator. What is he doing? When, regarding pacemakers and defibrillators, most of the time, nothing than being there.

He is a kind of insurance or advisor. He is ready to answer questions that the clinical staff might have.

Now if you think about the number of pacemaker or defibrillator implants that happen in Europe, you keep that number, taking out 20%, and you end up with the number of presence time of technical reps. I did the math. It is amazing.

Back to the genesis of NayaMed, we decided to change this because, said or not, there is a cost behind this traditional best practice. It is a cost that could have a better value for customers particularly for implanters.

RTS is a solution that provides healthcare providers with technical support online during the implant. It means a centralized team of the best technical advisors can be reached just by pressing on a button.

How does it work? We did develop equipment (RTS Box) that is plugged into the programmer and at the same time connected to the internet. By using a headset, the press of a single button initiates a call with a dedicated technical advisor that is able to see the programmer screen.

Hold on for a minute and think about it…… Think about the large scale impact of this. Think about the use of this box for implant or follow-up. Think about an implanter. Instead of disturbing him during his lecture 50km away from his hospital, his staff can just connect the RTS Box and get in touch with a high knowledgeable technical advisor. Think about training of the staff. Think about the “Anytime – anywhere”…. Are you getting it?

I remember at the beginning some people told me: “noway, you are removing a guy from the cath lab; a guy that helps during the implant; two hands gone….that won’t work”. Well I was naïve and concerned about this. But after many discussions with numerous implanters all over Europe, they almost all confessed, they could renounce at the presence of a Technical Consultant in the OR during the implant procedure. Moreover they realised the presence of the TC is sometimes a waste of resources.  The RTS solution combined with an eLearning program could be the perfect solution for making the Implant center autonomous and economically more efficient.

Today NayaMed is rolling out RTS Boxes everywhere. Implanters start to welcome us with a very interesting look…..some are just waiting for us.

www.nayamed.com allows pre-booking of technical advisors and getting the paperwork done more easily.

In a near future I believe medical device companies will come up with alternative solutions or even collaborating with our solution. That day, I will be proud and happy, we will all be proud. It will mean NayaMed will have achieved one of its objectives…..

Frederic Briguet

Head of eBusiness and Marketing
NayaMed

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